Review :
? 53 exhibitors from 19 countries
? More than 3000 sqm exhibition space
? 4313 visitors
? Sponsors :Turkish Airlines, CNN TURK Radio, Radyo D, Londonist, British Council IELTS, IDP IELTS
Marketing Activities :
? Numerous forms of mass communication.
? Outdoor activities; banners and posters in key locations and in universities.
? Flyer distribution and poster placement at universities? campuses
? Collaboration with student associations from Istanbul, Ankara and Izmir universities
? Poster placement in 450 private middle schools, high schools and Anatolian high schools
? Websites in Turkish and in English detailing fair schedule, locations and other important
information regarding the fair.
? Ads on Facebook, Instagram and Twitter.
? Posts on the Facebook page of EduMag, a study-abroad web portal with 105.000 followers
? Press releases
? Links on many leading internet portals.
? Text and visual based ads with Google Adwords
? SMS messages to students.
? Mailshots to student and school databases.
? Banners on the websites of 4 organising agencies, emails and text messages to the addresses
and numbers in their databases.
? Social media posts of the 4 organising agencies and other institutions that support the fair
? Our sponsors, Sennheiser, British Council IELTS, Campus France, IDP IELTS have announced
and advertised our fairs on their social media accounts. Our sponsors also sent SMS text
messages to their databases, announcing our fairs.
? Our exhibitors AIESEC and Cvbenim have announced our fairs on their social media accounts.
They have sent SMS text messages to their databases as well
?I believe Sheridan College will benefit from being here. The venue here is very good. We have a steady stream of interested students. We?ve had a chance to present these students with information regarding our programs and opportunities.??
?The students visiting the fair have been asking the right and focused questions. Students stopping by at our table know what they are interested in and are prepared.?
?Fair has a very good size. Number of agents were also beneficial as students are able to spend more time at each stall without feeling pressure to move on.
I will definitely be recommending it to my colleagues when I return.?
?The location, setup, volume and the quality of the students are very good. What I find particularly unique is having a partner agent sitting with you at your desk. The agent can speak to a student directly in the student?s native language and this makes a huge difference. It is a very beneficial thing. The organisation, venue, the setup at the fair area, all are spot-on. I am looking forward to the next StudyExpo event!?
?I have met quite a number of students and families, and they have been the type of the audience we have been looking for. It was easy to converse with the families in English. It has been very easy for me to interact with them. The venue is an ideal and accessible place to hold the event.?
?It is very nice when everything is done for the recruiters, so that they can concentrate on the students. We didn?t have to bring banners or brochures, which is amazing. You can?t beat the venues in Istanbul, Izmir or Ankara. They?re the best venues you can get in town. The English levels among students are very good, which makes us happy as a college. Altogether, I am very impressed with the fair.?
I’ve been to a number of different exhibitions and by far this is the best for me. Why is this the best? I would say the organization is top quality. The venue, the set-up and the number of students have been excellent. Everything has been provided for us. But more importantly, the quality of students has been phenomenal. Not only the volume, but the profiles of the students have been very, very good. They fit our profile very well. I am over the moon with the general quality of the event.
The organization here is just perfect. We don’t have to worry about anything. The brochures have arrived on time and the whole set-up is great; especially the stands are beautiful. The students just don’t stop coming. There was a queue yesterday over one-kilometer-long outside the building. I have not stopped working and talking to students today. There are many prospective students, asking sensible questions about studying in France. They are very knowledgeable and are not wasting time. They come here with a project in mind for the summer. It’s been absolutely fabulous.
When I arrived at the fair yesterday, I was absolutely shocked by the number of students who were queuing up outside. StudyExpo is very professionally-run. It is very clear for the students and the schools exactly why we are all here. As soon as we arrived, StudyExpo helped us with everything and there was always someone to support us along the way. The quality of the students I have met has been a really good fit for our school. I recommend StudyExpo to other schools who would like to come here and showcase their schools to this market and a large number of students. I know we have had a great return already from the number of students that we have spoken to.