Secondary & Higher Education Fair, Fall 2017
Review :
? 53 exhibitors from 19 countries
? More than 3000 sqm exhibition space
? 4313 visitors
? Sponsors :Turkish Airlines, CNN TURK Radio, Radyo D, Londonist, British Council IELTS, IDP IELTS
Marketing Activities :
? Numerous forms of mass communication.
? Outdoor activities; banners and posters in key locations and in universities.
? Flyer distribution and poster placement at universities? campuses
? Collaboration with student associations from Istanbul, Ankara and Izmir universities
? Poster placement in 450 private middle schools, high schools and Anatolian high schools
? Websites in Turkish and in English detailing fair schedule, locations and other important
information regarding the fair.
? Ads on Facebook, Instagram and Twitter.
? Posts on the Facebook page of EduMag, a study-abroad web portal with 105.000 followers
? Press releases
? Links on many leading internet portals.
? Text and visual based ads with Google Adwords
? SMS messages to students.
? Mailshots to student and school databases.
? Banners on the websites of 4 organising agencies, emails and text messages to the addresses
and numbers in their databases.
? Social media posts of the 4 organising agencies and other institutions that support the fair
? Our sponsors, Sennheiser, British Council IELTS, Campus France, IDP IELTS have announced
and advertised our fairs on their social media accounts. Our sponsors also sent SMS text
messages to their databases, announcing our fairs.
? Our exhibitors AIESEC and Cvbenim have announced our fairs on their social media accounts.
They have sent SMS text messages to their databases as well
Testimonials
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Gabriela Facchini
Sheridan College?I believe Sheridan College will benefit from being here. The venue here is very good. We have a steady stream of interested students. We?ve had a chance to present these students with information regarding our programs and opportunities.??
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Ivan Mielzarek
IED Istituto Europeo di Design?The students visiting the fair have been asking the right and focused questions. Students stopping by at our table know what they are interested in and are prepared.?
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Gianluca Polidori
Dukes Education?Fair has a very good size. Number of agents were also beneficial as students are able to spend more time at each stall without feeling pressure to move on.
I will definitely be recommending it to my colleagues when I return.? -
Peter Gauci-Maistre
European College of Malta?The location, setup, volume and the quality of the students are very good. What I find particularly unique is having a partner agent sitting with you at your desk. The agent can speak to a student directly in the student?s native language and this makes a huge difference. It is a very beneficial thing. The organisation, venue, the setup at the fair area, all are spot-on. I am looking forward to the next StudyExpo event!?
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Clarence McNie
Bronte College?I have met quite a number of students and families, and they have been the type of the audience we have been looking for. It was easy to converse with the families in English. It has been very easy for me to interact with them. The venue is an ideal and accessible place to hold the event.?
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Matthew Marois
Niagara College Canada?It is very nice when everything is done for the recruiters, so that they can concentrate on the students. We didn?t have to bring banners or brochures, which is amazing. You can?t beat the venues in Istanbul, Izmir or Ankara. They?re the best venues you can get in town. The English levels among students are very good, which makes us happy as a college. Altogether, I am very impressed with the fair.?
What our exhibitors say
Rubie Ghazal
Drexel University English Language Center“This is our first time at the StudyExpo and we like it very much. I am really impressed with the organization of the fair, with the support what we get from the team of StudyExpo. The venue is also fantastic and very well organised. I was really surprised at the number of students and participators. We have had very bad weather the past two days, yet great number of students come by our table, I think this because of the quality of marketing and advertising that the team have put and the quality of work what they put into this. A lot of work seems to have done underway and the team members worked very hard to make this event to success. We are considering coming to the Secondary & Higher Education Fair in the fall. Also, because of positive experience that we have at this time. Thank you very much for StudyExpo team and I look forward to meeting you in the future.”
Mathilde Brouillet
France Langue“It is my first time attending the StudyExpo , I am very happy about the organization they welcomed people very well. The hotel was nice, the place here is good, good quality of schools. The number of students we welcomed today was really really nice with people knowing exactly what they want. So, I am really hoping that is going to bring students to France. I recommend everybody to attend StudyExpo next years.”
Jordan Reed
Halifax Language Institute of Canada“We are an English language school located in Atlantic Canada, by the beautiful Atlantic Ocean. This is our first time at StudyExpo, so far we have really been enjoying ourselves. There is a great crowd, fantastic leads, students and parents that are committed to going overseas, many of which are interested in going to universities, which is fantastic for us; because they have to fulfil language requirements first. There are also many students interested in summer camps and general ESL programs. It has been a fantastic weekend with great food and great people. StudyExpo has been wonderful and very helpful and we are looking forward to coming back. Of course we are also looking forward to welcoming all the wonderful Turkish students that will soon be coming to our school.”
Marco Sousa
Portuguese Connection School“I am coming from Portugal. So far, StudyExpo fair has been great, your organization is really good and people, others. There are a lot of people coming around, asking information. So far, so good, I have only good things to say about StudyExpo. One think what I like in this fair this is focused on languages on study abroad”
Kevin Griffiths
Taunton School“This is my 1st time in Istanbul and at the StudyExpo event. It has been excellent, everything has been organized very well including all of the artworks and our stands. I have plenty of room to see parents and families so often in some fairs you only have a one small table and you can hear what the next person is saying to you, but here I have a plenty of space to have conversation with my visitors. I have been busy all day yesterday and all day today. All of the parents and children have been generally interested what we have had to say. So the event has been well advertised and I think the quality of the parents has been really good, mainly because I think they have been thought what to expect. So we can have a meaningful conversation. I am really pleased and hope to be here next year.”
Eleri Maitland
French in Normandy“It is my first time attending the StudyExpo , I am very happy about the organization they welcomed people very well. The hotel was nice, the place here is good, good quality of schools. The number of students we welcomed today was really really nice with people knowing exactly what they want. So, I am really hoping that is going to bring students to France. I recommend everybody to attend StudyExpo next years.”
Grace Compton
EU Business School, International Summer Schools“I’ve been really impressed with StudyExpo. The fair has been amazing. I have been really impressed by the quality of the students that come along. I managed to get 45 leads only yesterday, which I am really happy with. The whole event itself has been very well-organized. I’ve had long conversations with students and their parents as well.”
Katherine Althlathini
University of Texas at Austin – ESL“StudyExpo has really exceeded my expectations. Students who’ve been coming to the events have excellent profiles; they are really focused and they’re asking really good questions. I’ve had very meaningful conversations with the students. They’re not the kind of students who just walk by and take brochures. I can see a lot of genuine interest. I am really glad to attend this event because the organization is excellent. Prior to the fair, I kept receiving responses to my emails within moments, even though I’m working from the US. I’m really impressed with the organization of StudyExpo and students who visit.”
Karson Langenfelder
MLA – Move Language Ahead“The quality of StudyExpo has been excellent. We’ve had a number of families and groups come to us. The quality of the visitors’ profile has been really good, especially the students between 8 and 18, the Junior Market, which is what we were looking for. The overall organization of the event has been excellent. We’re really pleased with the number of people who have come in the past 2 days. The communication with people from StudyExpo has been wonderful as well. We look forward to returning in the future.
Ed Seddon
Kings Education“This fair has been very successful for Kings Education. I think the variety of students has been very great for us, very positive. We expected lots of Junior Students, lots of summer school and English language students; but on top of these, we have also had many high quality A-Level and Foundation students who will be doing 2 or 3 years of study before going on to university. I’ve been really impressed with the commitment of the students; their level of English is also really good. We have probably talked to 200 to 250 students in less than two days. The organization also has been very smooth. Everything was ready when I arrived at the fair area. Everybody has been very friendly and everybody has been very knowledgeable about the industry as well. “
Kevin O’Neill
Swan English Language Training“This is our second time at StudyExpo. The reason we came back was because last year we received lots of positive feedback and also students. This time it is also very good. Yesterday and today we’ve had a lot of interested students visiting our table. What I especially like is that the people coming and talking to us know exactly what they are looking for. Rather than asking “what do you offer?” they tell us what they want. They are very knowledgeable. 95% of people visiting our table has been adults, which is exactly what we are looking for. They are interested in a wide range of courses that we offer. The fair itself is also very well-organized.”
Charlotte Weatherilt
St. Giles International“We’ve had really successful 2 days in StudyExpo. The turnout has been fantastic. It’s been great to be able to speak to so many different students who are really motivated to study English abroad. I’ve spoken to students from all ages. The StudyExpo team has done a fantastic job in organizing the event. I am sure we will be back next year and many years to come.”
Sonia Shaw
Southbourne School of English“We chose StudyExpo because we believe that it will be a really good match for the demographic of students we want in our school. When I arrived at the fair yesterday, I was absolutely shocked by the number of students who were queuing up outside. StudyExpo is very professionally-run. It is very clear for the students and the schools exactly why we are all here. As soon as we arrived, StudyExpo helped us with everything and there was always someone to support us along the way. The quality of the students I have met has been a really good fit for our school. I recommend StudyExpo to other schools who would like to come here and showcase their schools to this market and a large number of students. I know we have had a great return already from the number of students that we have spoken to. Thank you StudyExpo, for a great time and hopefully we will see you again!”
Meriem Hassouna
International House Newcastle“The number of students who have visited in two days has been very good. I am also impressed by the number of families who want their children to study English abroad. It’s really impressive. We look forward to seeing these students in Newcastle. The fair is really well-organized and hopefully we will be back next year.”
Thomas Whitehouse
St. Clare’s, Oxford“I am coming from Portugal. So far, StudyExpo fair has been great, your organization is really good and people, others. There are a lot of people coming around, asking information. So far, so good, I have only good things to say about StudyExpo. One think what I like in this fair this is focused on languages on study abroad”
Nigel Paramor
English in Chester“It’s been a very good experience for me. I’ve been impressed by the organization of the event. The information we received in advance was excellent and the response rate to our emails were extremely quick. The event itself has surpassed my expectations. The quality of the students has been fantastic and the number of students has also been very impressive. Students were queuing outside before the fair started. I have already had several certain bookings today. We will certainly get even more bookings from this event. I would definitely recommend StudyExpo as an event. It has been a great pleasure to be here.”
Scott Bushell
The London School of English“I am very happy to be here today. This is my second StudyExpo. I’ve been to a number of different exhibitions and by far this is the best for me. Why is this the best? I would say the organization is top quality. The venue, the set-up and the number of students have been excellent. Everything has been provided for us. But more importantly, the quality of students has been phenomenal. Not only the volume, but the profiles of the students have been very, very good. They fit our profile very well. I am over the moon with the general quality of the event.”
Rebecca Willis
Greater Brighton Metropolitan College“It’s my first time at StudyExpo. What I’ve found from this event is that we have had a really great number of visitors. I’ve counted about 40 really prominent leads just in one day, which is fantastic. We have been talking to lots of students. I have really enjoyed it so far. I think it has been very professionally organized. I definitely want to come again.”
David Taylor Ferguson
Emerald Cultural Institute“We have had a very productive two days and a large number of students. We have had a constant stream of students who have come to talk to us about both Junior and Adult Programmes. I’ve been to other fairs that were not as busy as this. The venue and the set-up are great. The students know what they want to discuss; they seem very knowledgeable about education abroad and our school in particular. StudyExpo has done a really good job.”